FernhollowSample ad
Day 30.
A customer films it once a week.
fernhollow.exampleShop now
Meta ads for online stores at $30K to $100K a month
More profit from your Meta ads.
For DTC brands spending $30K to $100K a month on Meta. We make 10 or more new ad concepts a month and buy against your margin, not ROAS. Month to month. You own every ad.
Shubby Oddy is your account lead.
About the team
Five different ideas, not forty versions of one. Sample concepts for an invented brand.
The problem
Spend goes up. Profit does not.
01
Spend piles onto one or two ads
The rest of the account barely gets a look.
02
New ads are versions of old ads
A new hook or colour on the same idea is not a new ad to Meta.
03
Decisions are made on ROAS
ROAS can rise while the money left after costs falls.
Why it happens
40 ads can be 5 ideas.
Meta's ad delivery system, Andromeda, now treats look-alike ads as near duplicates. Ads built on the same idea compete with each other for the same people, so adding more of them adds little.
We count concepts, not ads, and build new ones on purpose.
Built for online stores
Ads that sell, not ads that only get clicks.
Each concept is a different reason to buy: a deadline, a bundle, a shipping threshold, a restock, a reminder. Meta sees them as different ideas, so each one reaches new buyers.
FernhollowSample ad
Ends Sunday.
Countdown offerShop the sale
FernhollowSample ad
Better in threes.
$96 $78 Bundle
Raises order valueBuild a set
FernhollowSample ad
Free shipping over $60.
You are $12 away.
Threshold offerAdd one more
FernhollowSample ad
Back
It sold out. It's back.
Restock alertGet yours
FernhollowSample ad
Still in your cart.
We kept it for you.
Cart reminderCheck out
FernhollowSample ad
Never run out.
Every 30 days. Skip any time.
Subscribe and saveSubscribe
FernhollowSample ad
Gifts under $50.
Wrapped and on the way.
Gift guideShop gifts
FernhollowSample ad
New colour. Friday.
Product dropGet notified
Eight ways to sell, not eight versions of one ad. Sample concepts for an invented store. Prices are illustrative.
Free, within 24 hours
The Concept Gap Report
A one page report on your live Meta ads against three competitors.
- How many ideas you and each competitor really run
- Which ads have run longest on each side
- Three concepts you are not running, each with a hook and a brief
See what yours looks like.
Sample Invented brands. Not a real client or real data.
Concept Gap Report: Fernhollow Sample Goods (fictional brand)
Live ads checked 1 November 2026
40live ads
5distinct concepts
Your competitors run 7 to 11 concepts.
Not a rotating pod
Your account has a name on it.
Shubby Oddy
Your account lead
Shubby is a Meta Certified Media Buying Professional who works with DTC ecommerce companies on their Meta campaigns, on accounts spending up to $5M a month. Before paid social, Shubby spent five years running international logistics and 3PL operations, so shipping costs, fulfilment and margins are familiar ground.
Meta Certified Media Buying Professional Shubby Oddy's personal certification from Meta.
30 day exit, no lock-in
From scroll to sale
We build for the whole path, not the click.
- 01 Sees the ad A concept built to stop the scroll for one kind of buyer.
- 02 Taps through The hook matches the page they land on.
- 03 Views the product The ad already answered their first question.
- 04 Adds to cart Bundles and thresholds lift the order value.
- 05 Checks out Retargeting brings back the ones who left.
- 06 Margin kept Spend scales only where the order still makes money.
From first call to profit review
How we work
Week 1
Profit targets
We agree a profit target from your real margins before we touch the account.
Weeks 1 to 2
Concept map
We map the ideas you run today and the ones your buyers have not seen.
From week 2
In house production
Our team makes the UGC, statics, founder and product video for each new concept.
Ongoing
Buy and learn
We buy media against contribution margin and keep the concepts that earn.
Day 21First new concepts live
Day 45Readout: which new concepts beat your best ad
Day 90Profit review against the target
Every month
What you get each month
This is what 10 new concepts looks like. The names are samples. Yours come from your own concept map.
01UGC videoThe 30 day diary
02Founder videoFounder on the factory floor
03StaticSide by side
04StaticTried the other one
05OfferEnds Sunday
06UGC videoUnboxing
07Product videoBehind the product
08UGC videoCustomer questions
09StaticBefore and after
10UGC videoCreator review
Tier 01
Starter
- Meta spend
- $30K to $75K
- New concepts
- 10 a month
- Ads with variants
- About 30
- UGC videos
- 4
- Reporting
- Weekly and monthly
Tier 02
Growth
- Meta spend
- $75K to $150K
- New concepts
- 15 a month
- Ads with variants
- About 45
- UGC videos
- 8
- Reporting
- Weekly and monthly
Tier 03
Scale
- Meta spend
- $150K to $250K
- New concepts
- 20 a month
- Ads with variants
- About 60
- UGC videos
- 12
- Reporting
- Weekly and monthly
Every tier includes a weekly readout and a monthly profit review. See pricing
No lock-in
Terms that protect you
Month to month
Leave with 30 days notice. No long contract.
You own every asset
Every ad, script and file is yours, with perpetual usage rights on UGC.
Your ad account
We work inside your own ad account. Nothing is locked away from you.
No percentage of spend
A flat monthly fee at every tier. We never take a cut of your ad spend.
Before you ask
Questions worth asking any agency
01Why should I trust you with my ad account?
You should not have to take our word for it, so we made the terms easy to check and easy to leave. Your account has a named owner instead of a rotating pod. We work inside your own ad account, you keep every asset, and the fee is flat with no cut of your spend.
02What if it does not work?
We agree a profit target from your own margins before we start, and we report against it every week. If we are not earning the fee, you can leave with 30 days notice. We do not promise a result we cannot control, because nobody running ads honestly can.
03How fast will new ad concepts go live?
The first new concepts go live by day 21. We read out which ones beat your best existing ad by day 45, and review the whole account against the agreed profit target by day 90.
04Whose ad account is it, and who owns the creative?
Yours, on both counts. We work inside your own Meta ad account rather than a shared one, and every ad, script and file we produce is yours to keep, with perpetual usage rights on UGC.
Free, within 24 hours
See what your ads really come down to.
Your free Gap Report arrives within 24 hours. We only look at public ads, so no account access is needed.